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C -KON provides Campaign Management, E-mail Marketing, Product Management specifically useful for your organization-wide marketing requirements. You can also use other marketing-related modules, such as Calendaring, Contact Management, File Attachments, and so on.
Key Modules
• Campaign Management
• Email Marketing
• Lead Management
a) Campaign Management
• Manage organization-wide marketing campaigns
• Track campaign effectiveness based on customer data
• Execute personalized mass mailing campaigns for the campaigns
b) Email Marketing
• Manage mailing lists based on existing data related to leads, accounts, and contacts
• Create HTML templates directly from the system
• Send mass E-mail campaigns from the selected mailing lists
c) Lead Management:Lead Management gives marketing professionals the tools to manage prospects and existing customers. Qualify and track leads from multiple campaigns and hand them off to the correct sales representative. Ensure prospects lists are valid and marketing offers are coordinated.
• Customize online lead form as per your organization requirements
• Import leads from external sources, such as trade shows, seminars, direct mail, and other types of campaigns
• Qualify leads to next stage based on information captured in lead details
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